Content Management Systems, or CMS, can significantly improve your ecommerce store’s operation. An ecommerce CMS allows you to utilize your time selling your products instead of spending hours understanding and practicing time-consuming technical facets of developing and maintaining an online presence.
You can use an easy-to-use and navigate editor for creating and updating your ecommerce store through a good CMS platform. That way, you do not need to use coding any longer. CMS platforms are popular among entrepreneurs who are not sufficiently tech-savvy to understand complete web development.
Continue reading this piece to learn more about CMS platforms and discover the best ones to try out.
What Is an Ecommerce CMS?
CMS is a software application enabling ecommerce store owners to create, edit, and manage digital web content. Without coding, it allows online shop owners to tap into their creative energies and define the appearance and vibe of their ecommerce website.
An ecommerce CMS provides tools for adding promotional banners, changing the layout, and adding new product promotion segments. CMS software applications typically categorize into Saas and Open Source.
SaaS: SaaS content management systems do not require separate servers; paying a subscription fee allows you to use all the features without needing to manage updates, set up storage, or download anything.
Open Source: Open Source content management systems allow online store owners to gain complete control over the functionality of their ecommerce site. These self-hosted CMS allow shop owners to manage, host, and maintain the server.
Best CMS Platforms for Ecommerce Businesses
Several CMS platforms are available for ecommerce store owners to choose from, making it challenging to pick one. Here are some of your best options.
WordPress
WordPress is among the leading content management systems in the industry right now, though it is not an e-commerce-specific platform. Even then, it is one of the top choices for ecommerce web development. You can use WooCommerce to add functionality to your WordPress and enjoy easy integration.
Shopify
Unlike WordPress, the Saas platform Shopify is specifically for online stores, as the well-equipped CMS offers affordable pricing and an easy-to-use interface design. Shopify is popular among small business owners and startup ecommerce platforms.
PrestaShop
PrestaShop, the open-source CMS platform, allows ecommerce store owners to have much control over their website setup and management. The “freemium” model requires users to pay if they want to enjoy extra features in addition to the basic ones. Additionally, you will need to cover your hosting costs on your own.
Hubspot
The pioneer content management system, Hubspot, is not e-commerce-specific. However, ecommerce store owners can integrate it with platforms like Shopify and BigCommerce to achieve ecommerce functionality. It will allow you to automate marketing campaigns, understand customer patterns, and track revenue streams.
Wix
Wix is a general website builder with an e-commerce CMS function. You must subscribe to one of their “Business & Ecommerce Plans” to access their ecommerce services. Using Wix’s ecommerce CMS, you’ll have to give up some customizability in exchange for practicality and use.
Bottom Line
Your website’s quality determines whether you succeed or fail in the modern e-commerce sector. A fantastic ecommerce CMS can assist you in building a beautiful website. After reading our ranking of the best ecommerce content management systems, we hope you are better informed about your alternatives.
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